The iPhone Effect

Why other cell phone venders don't really understand why the iPhone is taking people by storm....

Many thought marketing on mobile phones would be more robust by now. However, the lack of a mass market user-friendly phone like the iPhone was just one of many hurdles.

While Apple-inspired cell phones from LG, Samsung and others mimic iPhone attributes like the touch screen and user interaction, they are missing the point, said Iain Gillott, president of iGR, a mobile communication consultant in Austin, Texas. "The value of the iPhone to me is that I get software updates from Apple," "You just plug it in and it works, and that is what everyone is missing."

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